Your brandThe product you want on wish lists
R$ 179,90
I want this · BuyAdvertise your products
Tie your brand to the most-loved holiday game and sell big this season.
AmigoSecreto.com.br is the official Secret Santa platform in Brazil. Every holiday season, millions of people come here to draw names, pick gifts and buy them.
25 years of Secret Santa · about 2 million participants per season
Your brandA gift suggestion for Secret Santa
R$ 99,00
I want this · BuyThe official Secret Santa platform
The best place to sell your products and build your brand this holiday season.
Amigo Secreto has been running for 25 years and has led its category from day one, with the best system for organizing this much-loved game. Every holiday season, millions of people play here for free.
Surveys show that more than 40% of Brazilians take part in a Secret Santa at the end of the year, and that more than 80% of these gift exchanges happen at work.
What people do here
- Create groups
- Invite friends
- Draw names
- Exchange messages, signed or anonymous
- Build a wish list
- Browse gift suggestions
The opportunities
More than 90 million people will play Secret Santa this year, and more than 2 million of them will play here.
Our audience comes to us organically, driven by tradition. They come to get organized and play, and they bring with them a real intention, and a real need, to buy a gift.
Explore the ad formats- 01
Millions of participants
Every year, about 2 million people use the site to set up their groups, play and pick gifts.
- 02
The whole game is built on giving gifts
There's only one rule: everyone gives a gift. Every participant has to buy at least one to play.
- 03
Sales potential
With average spend above R$ 100 per gift, participants on the platform drive more than R$ 200 million in gift purchases each season.
- 04
Extra sales
While choosing what they want to get, participants also find gifts for themselves and for other people.
Plenty of gift suggestions
Your products need to show up as wish list options.
To help participants decide what to give and what to ask for, we offer a Showcase with thousands of suggestions. As they browse it, each person builds their wish list, and their Secret Santa doesn't have to rack their brain: they just check the list of the person they drew.
How the product appears
Each product appears in the Showcase as a card, with photo, category, name, price and two buttons. I want this adds the product to the participant's wish list: it's not a purchase yet, but it's a stated wish, one their Secret Santa will make come true. Buy takes the person to the advertiser's site, where the sale is completed.
Becomes a wish→their Secret Santa checks the list→buys on the advertiser's site
Group dynamics
The average group stays active for 30 days.
During that time, people come back to the site again and again: they chat on the wall, send messages, update their wishes and check the list of the person they drew. Your brand is there for the whole decision, start to finish.
- 1
Create and invite
Someone starts the group, sets the date and the budget range, and invites their friends.
- 2
Wish
Each participant builds a wish list while browsing the Showcase.
- 3
Draw
The site draws names in secret. Everyone ends up with someone to give a gift to.
- 4
Give
Whoever drew a name checks that person's list and heads to the advertiser's site to buy.
Audience profile
An adult, employed, engaged audience.
The game brings together coworkers, families and friends. These are people taking part in a celebration, with a purchase to make and a date to make it by.
90%employed
67%aged 18 to 35
83,6%with a college degree or currently in college
30 daysaverage group lifespan
Ad formats
Put all this activity to work for your brand and your products.
From the Showcase to banners, from email to an entire site under your brand. Details, specs and pricing for each format are in the Media Kit.
Banners
On every page, in multiple formats, for desktop, mobile and tablet. From the header to the Featured Banner and the interstitial.
Ask about this formatShowcase
Feature your products in a Showcase section, or get an exclusive section with only your brand and your banners.
Ask about this formatSponsored Category
Your brand takes over an entire Showcase category: fragrances, electronics, chocolates and more.
Ask about this formatCarousel
Your products shown to participants as they move through the site.
Ask about this formatFeatured Products and Suggestions
A limited number of products featured on the Suggestions page, each with its own page.
Ask about this formatThemed Group
Your brand as a themed group option, with a gift exchange made up exclusively of your products.
Ask about this formatSuggestion Email
Your products emailed to group participants as gift suggestions.
Ask about this formatRemarketing Email
The products that made it onto wish lists, sent as an email reminder to whoever drew each name.
Ask about this formatEmail Marketing
A dedicated email campaign for your brand, sent to our participant base.
Ask about this formatCustom White-Label Site
A site identical to Amigo Secreto, customized with your brand and featuring only your products.
Ask about this formatNaming Rights
The entire Secret Santa season, presented by your brand.
Ask about this format
Secret Santa among influencers
A mini reality show starring your brand's products.
Unlike any other kind of advertising, here influencers spend a week living through a real-life event. They pick gifts and give gifts to each other, going into detail about the products and explaining why they wanted each one. That's how engagement and purchase intent get built.
Everyone plays around a Themed Group exclusive to each advertiser. To balance different follower counts, each influencer plays with others at the same level, one level up or one level down. The number of influencers and groups depends on the package.
What the influencers show on their profiles
- Day 1
Introduction
- Announce they're joining the game
- Highlight the platform's main features
- Day 2
Wish list
- Build their wish list
- Browse their friends' profiles
- Send an anonymous message and post on the group wall
- Day 3
Draw day
- Share that the draw is done and they already know who they drew
- Check the wish list of the person they drew
- Buy one of the gifts on the list
- Day 4
The Secret Santa gift
- Show the gift they bought arriving
- Talk more about the product's features
- Wrap the gift for the gift exchange
- Day 5
Gift exchange day
- Announce that the big day is here
- Film the gift exchange
- Hand over the gift they bought and get their own
2026 season
Your brand tied to moments of joy and celebration.
From forming the group to exchanging gifts, AmigoSecreto.com.br brings people together and becomes part of special moments. Being there connects your brand to the joy of celebrating.
The season is short, and it won't come back until next holiday season.
Advertise on Amigo Secreto
Request a proposal.
Tell us who you are and the best way to reach you. Our sales team will get back to you with the participation formats in detail.