Media Kit 2026
From setting up the group to swapping gifts, AmigoSecreto.com.br brings people together and is part of moments that matter to them. Being here ties your brand to the joy of celebrating and brings you closer to your audience.
The market
This audience doesn't come from advertising. It shows up on its own, drawn by a tradition. People come to get organized and play, and they arrive with a real intent, and a real need, to buy a gift.
Research shows that more than 40% of Brazilians take part in a Secret Santa at the end of the year, and that more than 80% of these gift exchanges happen at work.
How many of these gifts will be bought from your store?
How many will carry your brand?
* Estimate based on more than 90 million participants × 1 gift × R$ 110: over R$ 10 billion.
One journey, four outcomes
Your plan can focus on one stage or connect them all, from awareness to qualified visits.
Display and sponsorship travel with people as they browse, building reach, frequency and a link to the holiday season.
Categories, Showcase sections, suggestions and carousels put your product among the options people consider.
The "I want this" button turns interest into a stated preference on the participant's wish list.
The "Buy" button sends qualified traffic to the advertiser's site, right at the moment of decision.
Since 2001
Amigo Secreto was born when its founders built a small system to do away with paper slips and handle the draw among friends. The solution was shared, grew through invitations from one participant to the next and became the go-to site nationwide.
Today the platform brings together private groups, smart draws, anonymous messages, a wall, wish lists, a gift Showcase and every detail of the gift exchange.
The organizer sets up the group and picks the date and the budget range.
Each person brings new participants to the platform.
Everyone finds out who they drew, in complete secrecy.
Wish lists turn preference into stated intent.
Relevant offers send qualified traffic to the advertiser's store.
The gift exchange closes out a journey that lasts 30 days on average.
Inside the experience
Amigo Secreto isn't a one-time visit. It's a shared journey that starts with the invitation, picks up at the draw and peaks in the days leading up to the gift exchange.
While the group trades messages and checks wish lists, your brand can inspire, suggest alternatives, reinforce an offer and stay with the decision all the way through. That creates multiple touchpoints within a single purchase need.
Simply put: the platform knows a gift is coming, knows the group's budget range and is right there when the participant is looking for what to buy.
Someone creates the group, names it, sets the date of the gift exchange and decides how much everyone plans to spend.
The invitation spreads by WhatsApp, email or link. Every new participant grows the platform's reach organically.
The system assigns the names in secret. From here on, everyone has a concrete mission: find a gift.
The wall, anonymous messages and notes keep people coming back to the site throughout the run-up to the exchange.
Each participant builds a wish list. Their Secret Santa checks preferences, sizes, categories and ideas before deciding.
The Showcase presents products that fit the occasion. Users can save an item or go straight to the advertiser's store.
Profile and behavior
A group stays active for about 30 days. During that time, people come back, chat, update their wishes, check preferences and move closer to buying.
Why advertise here
There's someone to buy for, a price range and a deadline.
Every participant has to buy at least one gift to complete the game.
The wish list shows which products are most likely to turn into purchases.
People who come to buy a friend's gift also find things for themselves and their family.
The brand and the domain have been tied to the game for more than two decades.
Your commercial presence can run through October, November and December, plus the wrap-up in January.
From reach to results
The media kit's historical example shows how it works: with 2 million participants and an average spend of R$ 100, just 5% conversion would mean 100,000 buyers and R$ 10 million in sales.
An illustration of potential, not a guaranteed result. Performance depends on category, product, price, creative and availability.
Formats and rates
There are 17 products, each shown where your audience actually comes across it. Your brand's placement is outlined in yellow. The images come from the live site; placements that only go live once booked are marked.
Your brand's product shows up right where participants look for what to give. Every offer has two buttons: "I want this", which saves the item to the wish list, and "Buy", which takes the person to the advertiser's site.
Your brand's own area in the Showcase · whole season
Your company gets its own Section in the Showcase to display as many products as you like, open to every user on the site, about 2 million this year. With exclusivity, only your banners run in your section, with no chance of other advertisers' banners showing up there.
Best forE-commerce, retail, marketplaces and giftable products.
Ask about this format
When people create a group, an option to play with your brand's products only
Turns the Amigo Secreto game itself into a brand activation. Instead of advertising around the game, your brand becomes part of it.
Best forCustomers, employees, creators and loyalty programs.
Ask about this format
Your brand's products spread across the site · per thousand impressions
Shows several options in a small space, sparks discovery and multiplies the chances that an item suits the recipient. It appears on the key pages of the journey, from the home page to the draw.
Best forCatalogs, promotions and product range.
Ask about this format
A product on the Suggestions page, with a page of its own · per thousand impressions
Delivers a recommendation with context and depth. The product page explains the benefits before sending the user to the store.
Best forHero products, new launches and items that need a demo.
Ask about this formatThe slots that currently run Google ads can be reserved for your brand, priced per thousand impressions (CPM). The dimensions shown are the actual size of each slot.
The large banner on the core pages of the journey
The biggest banner on the site, at the top of the Showcase and the group pages. It's our own placement, outside Google's network: once it's sold, your brand has the screen to itself.
Best forIntegrated campaigns and high-priority promotions.
Ask about this format
320 × 480 px · an exclusive screen, shown once the person is already into the content
Delivers an exclusive screen while the person is already browsing, never before sign-up, the invitation or the reveal. It's the format with the strongest visual impact.
Best forBig launches, owning a key date and priority messaging.
Ask about this format
970 × 250 px · on the goodbye screen, as the person leaves
Turns the end of the session into one last chance to connect, without competing with anything else on the page.
Best forCoupons and flash deals.
Ask about this format
970 × 250 px on desktop · 300 × 250 px on mobile
Sits in the middle of the content, between page blocks. It's the slot that appears on the most pages of the site.
Best forSustaining campaigns and building frequency.
Ask about this format
970 × 90 px · desktop, at the top of browsing pages
Takes the most prominent spot in navigation and stays with users across different tasks. Builds reach, frequency and recall.
Best forNational campaigns and always-on presence.
Ask about this format
320 × 50 px · mobile, at the top of browsing pages
Takes your campaign to the screen where invitations, messages and quick checks happen most naturally.
Best forMobile reach and quick offers.
Ask about this format
300 × 600 px · beside the content, on desktop
Stays beside the content without competing with the main task. Reinforces an offer while people explore.
Best forSustaining campaigns.
Ask about this format
970 × 90 px · strip at the top of pages, for visitors who haven't signed in yet
A subtle, constant brand signature at the top of the pages, seen by people arriving on the site.
Best forBrand signature all season long.
Ask about this formatThe inbox of people who are playing: emails they expect, tied to their group, the draw and their wish list.
Branded sends, to different audiences
Three ways to reach participants: a dedicated send to our list, the gift suggestions sent to people who are playing right now, and the reminder, close to the gift exchange, for people who have already made a wish list.
Best forLaunches, seasonal offers and wish-list products.
Ask about this format
600 × 90 px · in the footer of system emails
Appears inside emails people are waiting for, like invitations and draw notices. You already have their attention.
Best forHoliday-timed offers and coupons.
Ask about this formatPersonal data only goes to the brand with the participant's formal consent.
Sign-ups for your brand too, with consent · priced per field
The minimum per sign-up is R$ 5.00. Example: 3 pre-checked fields would come to R$ 3.60, so the sign-up is billed at R$ 5.00.
At sign-up, the participant chooses to get news from your brand and accepts its terms. You only receive the people who opted in, with the fields you agreed on.
Best forList building, loyalty programs and rewards clubs.
Ask about this formatYour brand stops advertising on the site and becomes part of it.
Amigo Secreto with your company's identity, at its own address
+ Hosting, based on the number of users
We can set a flat fee, with no price changes based on traffic, if both parties agree.
A white-label site gives you a dedicated address, exclusive media, custom sections, your own catalog and an experience fully dressed in your brand: an exclusive visual identity, 100% of the available media, a custom Showcase and a user base built for the project. Every banner belongs to the client, as does every Showcase section, and the client owns the entire user base built.
Best forCompanies that want the whole game under their own brand.
Ask about this format
Dress the official site in your brand for the season
The official Amigo Secreto site spends the whole season wearing your company's identity. Each project is designed with the brand, based on the reach and level of customization you want.
Best forBrands that want to own the season.
Ask about this formatCPM = cost per thousand impressions. What we sell and deliver is impressions: we don't promise clicks or sales, which depend on each advertiser's offer. Terms, volumes and availability are set in the sales proposal. Prices are in Brazilian reais (BRL); contact us for other currencies.
2026 Packages
Figures show potential delivery based on the media kit's assumptions. The final contract details inventory, creators and guaranteed metrics. Prices are in Brazilian reais (BRL); contact us for other currencies.
Content that becomes an event
Instead of just posting an ad, creators live a real story: they invite, draw names, choose, buy, receive and exchange the advertisers' products.
They announce they're in, set up the group and invite their friends.
They draw names and find out who they'll be giving a gift to.
They browse wish lists, choose the gift and buy it from the advertiser.
They get the product, show off the details and gift-wrap it.
They enjoy the gift exchange, giving and receiving their gifts.
Each advertiser gets a territory of its own. Creators of similar tiers are matched to balance relevance, affinity and reach.
The product shows up in the choosing, the buying, the unboxing and the gift exchange: several chapters, not a one-off placement.
The number of influencers, groups and posts scales with the package and can be tailored by category and goal.
Investments cover the season agreed in the proposal, not just a single month.
The impressions and reach shown are projections based on historical data and audience scenarios; they may vary with product, creative, relevance, inventory and audience response.
Package items can be adjusted by mutual agreement, as long as feasibility and the contracted value are preserved. Prices don't include creative production, taxes or third-party costs unless expressly stated.
Next step
Tell us the category, audience and goal you want to work on. We'll put together a proposal with the best balance of reach, desire and qualified traffic.